About me
I’m Mr. Business Incognito, and as you’ve probably noticed, there’s no face or business name attached to this website. And that’s intentional, since I will be sharing all the detailed financials of my business. Staying anonymous allows me to be fully transparent without restrictions.
I built this business blog to share the mistakes and lessons I learned the hard way, so you don’t have to. From nearly going bankrupt in 2019 to running two successful businesses with $500K in profit.
I can assure you I am a real person with two real businesses. None of my own stories are made up, I had my struggles when starting my business too. But it’s also those struggles that I want to share with you!
Unlike other entrepreneurial websites or business blogs, I provide an unfiltered look at real numbers, including:
- Yearly revenue per company
- Expenses and costs
- Profit and profit margins
- Challenges with employees
- Financial details of mergers and acquisitions
By staying incognito, I can share insights most business owners won’t or can’t reveal.
The Blogs’s Core Values
Transparency
Real Numbers, Real Insights
Practicality
Actionable Advice, No Fluff
Honesty
The Full Picture, Not Just Success Stories
Community
Learning & Growing Together
Mission
My goal is to help small business owners and starting entrepreneurs avoid costly mistakes and make smarter decisions. Too many business blogs offer generic advice without real numbers.
This is will be fully transparent showing my revenue, expenses, profit margins and even the details of my mergers & acquisitions.
I want to show you exactly what works in business and what doesn’t.
My blog is for anyone looking to start or grow their business. Whether you’ve just started or already running a business, you’ll find practical insights that will help you with your challenges.
Each week, I will also take a deep dive into one business case from a reader, analyzing it in detail and providing real advice. This way, I not only share my experiences but also help other business owners with their challenges!
Vision
Most business blogs tell success stories but leave out the most important details, the actual numbers. They mention revenue but skip expenses and profit. Revenue means nothing if a business doesn’t make any profit!
I understand why entrepreneurs keep their finances private, but without transparency, business advice and insights lose their value. My blog is here to change that.
My vision is to be the most transparent business owner by sharing both successes, mistakes and providing real financial insights. Instead of giving AI generated fluff tips, I break down the financials and the strategies I use in my businesses. This way, I’m giving business owners the knowledge and insights that truly matter.
My goal is simple: To become a trusted blog for real business advice without sugarcoating it.
