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Introduction: The fitness marketing strategy   A lot of gym owners who are starting their own gym have problems getting members and grow to their break even point fast when they first open. They invest heavily in equipment and staffing, only to open their doors to an almost empty gym that still needs to attract […]

Customer Retention Strategy for My Gym: Reducing Churn to Boost Profits.   Why Customer Retention Matters More Than New Memberships   When managing my own fitness gym, we track multiple Key Performance Indicators (KPIs) every month. While many gym owners assume new memberships are the most important metric, we’ve learned that customer retention (churn rate)

When starting your own business, there are several ways to begin. You can start your business from home with minimal starting costs, slowly reinvesting your revenue to grow and acquiring better equipment, expanding your services, and building your inventory over time. But let’s say you want to start a gardening business, window cleaning service, junk

Are you working harder but not making more money? Many small business owners hesitate to raise their prices, fearing they’ll lose customers. But what if I told you that strategic price increases can boost your revenue and profitability, without driving clients away? Increasing prices is one of the fastest ways to increase profits, yet many

  article 2018 When I acquired my first business in 2018, my top priority was making it profitable again. There are two main ways to achieve this: increase revenue or cut expenses, I had to do both. Since the business was barely making profit, I took a deep dive into its financials to take a